nick gaydos > thynk

Social Engineering for Public Good

Over the past few weeks, I've seen a few videos that have been picked up by the blogosphere from a Volkswagen sponsored project called TheFunTheory.com.

The takeaway is that by hacking the public mind with fun, people can be gently encouraged to make better decisions.

Fun = behavior change

Here are a few of the videos they've released.

Bottle Bank Arcade:

Piano Stairs:

The worlds deepest bin:

a moment of web zen

• YouTube - Grote Kunst Voor Kleine Mensen: Chocolade haas
  'Chocolade haas' is an episode from the preschool art project 'Big Art For Little People', made by Lernert Engelberts. [via Kottie]