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Over the past few weeks, I've seen a few videos that have been picked up by the blogosphere from a Volkswagen sponsored project called TheFunTheory.com.
The takeaway is that by hacking the public mind with fun, people can be gently encouraged to make better decisions.
Fun = behavior change
Here are a few of the videos they've released.
Bottle Bank Arcade:
Posted by Nick Gaydos on October 19, 2009 at 08:46 PM in Film, Organizations, Weblogs | Permalink
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